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In this question we establish early ‘truths’ from which we build your unique positioning and iconic brand

For early-stage climate tech and nature tech companies their brand should start by defining fundamental truths, the ‘laws of your land’ and your brand idea. These are some of the first steps to create credibility among  investors, parteners and early customers.  For larger companies that question demonstrates intention to tackle the climate emergency.   

Standfor is a reaction to the broad acknowledgment that “traditional models are broken”. Our sole focus is to scale entreprenerial climate tech and nature based solutions.

We collaborate with you to build a brand position, craft a marketing strategy, and develop a Go-To-Market approach. We intend to enhance your profitability through an impartial media strategy that is tuned to your budget and growth ambitions.

We do this to enable founders and scale ups with outsize ambitions and a first principles approach to rapidly scale their climate tech start ups, cross the chasm and tackle the sources of climate change. 

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How we do this… 

At each stage of business growth you need to determine how your marketing and GTM approach will support early business progress and ultimately lead to rapid growth. Decisions include who is your beachhead audience, how do I test the value proposition, how do I target this audience, what’s the right message and how can this be cost effective. 

Our approach is not based on a traditional agency model influenced by media revenues, but from a mindset of being part of your team to establish an early positioning and growth strategy based on your business stage and business objectives.

From this we develop your tools, systems and people, complemented by emerging technologies, to establish a modern marketing approach at a lower OPEX. We can then work with you and your team to develop future growth through campaigns and brand executions that leverage the strategy fully. 

Examples of support for growth stages

BRAND STRATEGY AND LAUNCH
  • Establish foundational ‘truths’ and brand positioning
  • Develop product value proposition
  • Visual and verbal identity
  • Messaging 
  • Develop and test foundational story
  • Webdesign, initial build  and QA
  • Content strategy and playbook for organic channels including social and web
CUSTOMER AQUISITION
  • Develop segemntation
  • Beachhead customer aquisition strategy
  • CRO review
  • Develop lead generation system and tools 
  • Development of data streams and OKR dashboard 
  • Establish communication  and earned media strategy including PR
  • Develop and test paid media campaigns establishing media playbook
  • Launch top funnel campaign
EARLY GROWTH
  • Markteing strategy and media review with formal brand guidelines and library
  • Data analysis and dashboard development
  • Build top of funnel awareness
  • Scale lead generation systems 
  • Identify further customer segments
  • Recruit and train core marketing team with specialisms that support future marketing strategy 
SCALE
  • Testing and funnel performance optimisation
  • Full segement and funnel analysis
  • Tailored strategy for multiple customer segments
  • Reveiw and develop product architecture
  • Campaign development including international playbook
  • Consider needs across international markets and languages
  • Aid in the recruitment of team develepment and marketing specialists
Brand Strategy and Positioning

Identify core truths and business objectives from which develop a positioning, mission, brand idea, and set of beliefs. These are then all supported by a visual and verbal identity. 

Awareness and PR

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GTM

Translate the strategy into a GTM campaign. Identify target audiences. and build clear value propositions. In an early start up this might be the beachhead while in later stage this could be adding multiple and international audiences. Introduce tools to maintain strategy. 

Lead Gen and CRM

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Digital Channels

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Content and Campaigns

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We can launch and scale your climate tech business 

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Recent Sprints

Recent focus on start ups in both early set up and growth stages. Previoulsy wokring with larger brands across the UK, Europe and USA. 

Our Recognition

Over 30 high quality professionally designed pre-built website concepts to choose from. Build your website using a fully visual interface, using our revolutionary page & header builder.

Established In
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Other Services

The people who made it happen and will continue to push this company forward for more success

Totally Secure

Get started swiftly & easily by importing a demo of your choice in a single click. Mix & Match layouts from different demos.

Premium Designs

Over 30 high quality professionally designed pre-built website concepts to choose from. Get online in no time & start selling. 

Visual Builder

Build your website using a fully visual interface, using our revolutionary page builder. Its simple, flexible, fast & intuitive.

Great Performance

Optimized code for blazing fast loading times. Great for SEO as well as your website visitors. Race ahead of competition.

Simple & Powerful

Take complete control of your website using a powerful yet simple to use system. A rare combination indeed!

Trustworthy

Crafted with care by the authors of Oshine, a best seller with over 25K customers. A tried & tested framework. 

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The people who made it happen and will continue to push this company forward for more success

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Experience from across some of the worlds most iconic brands and exciting climate tech start ups

Working with STANDFOR is like having your own world class marketing team but without the overhead. Their founder, Dominic, knows how to build credibility quickly and set up systems for us to then manage. No ego, just great strategy and marketing solutions. 

LOUISE PARLONS BENTATA

CEO AND CO-FOUNDER BLUEMETHANE

FAQ’s

Please contact us for a frank discussion and to answer further questions

Who do you work with?

We only work with start-ups and scale-ups that have a desire to tackle the climate emergency. That can be in climate or nature.

How much do you charge ?

We purposely do not have a central office or indulgent overheads.

We do the work to create climate impact. If we need additional specialists, we work across multiple talent networks, who often share with us their subsidised rate. This means we can give you great talent at a fair fee, far lower than the cost of traditional hiring. 

Do you offer an alternative to day rate?

We embrace an entrepreneurial approach and welcome alternative business models that flex to your growth stage.

Ask us about performance based payment, project sprints, longer term support through equity stakes, or hybrid models.

Do you also work on GTM?

We work from brand through to go to market.

Our initial goal is to understand your business objectives, current marketing expertise, and ambitions.

We work with you to identify where we can best aid your growth. This could be:

Strategy Option– Brand and marketing strategy only.

Strategy & Empower Option – Brand and marketing strategy followed by training, tools and systems to enable your in house team to execute.   

Full support – Full brand and marketing strategy, marketing execution, development of GTM tools and systems, management of  tools and systems, and development of partnerships by Standfor.  

Where are you located ?

While we are based just outside London in the UK we also have considerable experience working across the USA and Europe. 

Technologies you specialize in ?

We start with what is the right strategy for you and align top, mid and bottom funnel technologies to fit. We have experience across many emerging generative AI marketing technologies. Our goal is to enable you to have the smallest agile team using the most efficient technologies for your objective.

How do you work with IP?

Often IP requires a change in how we think and behave. We work with innovation teams, scientists and engineers to decode how you communicate these changes. We  build metaphors, case stories  and descriptions that help educate and explain IP without risking proprietary information. 

Are you available currently ?

We have some capacity but after a short conversation can give you a better idea of a reasonable schedule to tackle your project. 

News & Announcements

No one misses out our latest blogs and news letter as we give out freebies every week.

Get in Touch

We love to listen and understand a little more about your climate ambition. Get in touch for an initial conversation. 

Call Us

+44 7999 726 395


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